I stand corrected! Thanks for the tip!
I think I'll junk my 2700K which runs at 4.9Ghz at 75C, run right out an buy a 3770K, "de-lid" it, clean off Intel's crappy thermal compound, apply a high quality compound, restore the processor, then rejoice that I have an i7 that has semi-well behaved thermal characteristics and somewhat less than ridiculously high overclock temperatures, and just count my lucky stars for the blazing increase in performance!