I've never seen any reputable site with objective data showing that Intel supplied TIM produces 10C higher temperatures. Not too sure what "rocket sense" is, perhaps "rocket science" is the phrase you were looking for. However we all appreciate that you speak for all of us on earth with regards to aftermarket cooling. As for Intel being a money grubbing company, well sure they are, so is AMD, nVidia, Samsung, yadda, yadda, yadda. They are all in the business of making money. They employ a lot of people, they have a lot of shareholder to answer to, they need to make a lot of money. Just ask IBM whose laying off a huge percentage of their workforce right now.
Changing the TIM on a stock cooler to even the best aftermarket TIM (liquid metal, or diamond paste) would never reduce the heat / noise of the stock cooler enough for a power user to make them keep the stock cooler. Never gonna happen. In most cases we are talking a temperature delta of 15C at load (at stock speeds) between a stock cooler versus aftermarket.
So ultimately if you want a cool and quiet computer, then you're going to be buying an aftermarket cooler and aftermarket paste as well (or using the paste that comes with the aftermarket cooler) to achieve those results.