My i7 7700k sits at 45-50c at idle and when gaming will shoot up to around 85-95c sometimes reaching 100c and throttles. I find this strange because i switched my old cooler which had a rather small heatsink and fan https://noctua.at/en/products/cpu-cooler-retail/nh-l9x65 (old cooler) for the Cooler master Masterair pro 4 which is supposed to work really well with the 7700k from what i have heard but the temperatures didnt seem to change at all even with much better thermal paste (Arctic mx4 and only applied paste the size of pea in the middle) and i have tried reseating the cooler 3 times with no luck of improving the temps. Any ideas of what might be wrong. I used Aida64 and Core Temp to monitor the temps and throttling %.