You guys are funny, the 680 was a mid rang card that competed and beat AMD's high end card, leaving Nvidia with the real 680(780) the Titan was never really supposed to be a consumer card but hack why not when you have no compittion, took AMD a while to come out with the GHZ edition just to edge out the 680, so out came the 770 and 780 to trump that. Now comes AMD with its new card that is going to beat Nvidia's old top consumer level card the 780, but will be under the 690 but lower priced, I love how you guys bash Nvidia but new tech should be old tech, heck this new 512bit monster fro AMD is still unable to beat last years dual GK104 card big woop.