I've always believed games are a form of art. The people who build these virtual worlds use creative vision that employs aspects of every art from imaginable. Music, modern design, classical Renascence paintings, fashion...every form of artistic vision has a foothold in game design.
With that said, I cant understand for the life of me why rigid business men in suits and ties with loyalties to stockholders and their board of directors are making artistic decisions. These same people then wonder why their stock prices are going through the floor (EA?).