I don't even want to get into the arguments about process node naming conventions and how they aren't really a direct measurement. Time and time again GloFo and TSMC have been compared to Intel process nodes and shown that what they call 14nm and 12nm isn't really when you do a direct comparison 14nm.
One man's turbo boost is another mans XFR, no real difference there. Just that Intel has more wiggle room at the top end because of the more mature process node. AMD will eventually get there, but by then Intel will be on their next node.
As for the paste, K class chips, yes, probably a little more attention to be paid there. But that isn't the bulk of Intel's sales, so they aren't going to cater to the smallest market.
i9 is just a rebranding(amongst many). I would more point fingers at the terrible idea of making Kabylake-X at all.
Just means more options for everyone. So hopefully Intel and AMD keep up the rapid pace.
I want Intel's Vega NUC, just not at that price. I can get a fully featured laptop for that. Just not competitive. I kind of want STX to become common place as I really like the idea of a build without front panel I/O wiring.