the nerd 389 :
I'd welcome a 20% performance improvement at the same price, regardless of how they pull it off.
That said, it may be telling that they're only talking about mobile CPUs. It's easier to get performance gains from those than it is on high-end desktops. If they got that kind of performance boost (at the same price) in the HEDT line from one gen to the next, it'd get some serious attention. On mobile, not so much.
What would really suck is if they launched this new CPU at a 60% price increase as they've done with the HEDT line for the last few generations.
What if you could double the CPU performance through software, without overclocking?
For example the core i5 4300Y in many tablets can literally double their performance using BAR edit and throttle stop, to force the CPU to not use its scenario design power value and instead use its normal TDP limits?
At the factory max TDP limits of 14.4 watts on most tablets that use that CPU, they often cap the TDP at 11.5 watts for boost (brings you to 2GHz per core and GPU at 400MHz, or 1 core at 2.3GHz and the GPU at 848MHz. for 28 seconds before the TDP throttle kicks in at 6 watts, which then drops the CPU to about 800MHz to 1.1GHz per core, and the GPU at 400MHz max if all are under heavy load. (if stress testing)
Through software edits, many users have been able to get the TDP to stay at 14.4 watts, and effectively double the performance without thermal throttling. since the cooling on many of the systems using that CPU were still able to keep the temperature under 90C.
http://en.community.dell.com/support-forums/mobile-devices/f/3824/t/19576995 there is a thread about it on the dell forums for the venue 11 pro.
Overall, this kind of crap makes it hard to fully trust any improvements from intel for the low powered parts, since nearly all of them allow for multiple forms of software crippling to artificially make the CPU slower than it really is.