I'd welcome a 20% performance improvement at the same price, regardless of how they pull it off.
That said, it may be telling that they're only talking about mobile CPUs. It's easier to get performance gains from those than it is on high-end desktops. If they got that kind of performance boost (at the same price) in the HEDT line from one gen to the next, it'd get some serious attention. On mobile, not so much.
What would really suck is if they launched this new CPU at a 60% price increase as they've done with the HEDT line for the last few generations.