Amen. I hate that practice as well, from all three big tech companies who all did a variation of this at some point for both CPUs and GPUs. It is, quite frankly, an anti-consumer practice that needs to stop. Yes, sure. As others here said, not everyone always needs the latest and greatest. However everyone deserves to see what they are buying. This is intentionally misleading by implying that the chip is something it's not, and had I not done quite a bit of research, I would likely have stepped into the trap myself. Now imagine someone without the information infrastructure I, and you, built for my/yourself over the years trying to figure out what to buy.
Plus, it's not just these mobile chips; their desktop APUs also always trail behind in their architecture, and there I find it almost worse because the only denominator there is a single letter at the end. Now try to tell someone not tech savy that their 5600G isn't a Ryzen 5000 with an iGPU, but actually a Ryzen 3000 with an iGPU despite being named almost the exact same as the actual Ryzen 5600s...
On the topic of Intel, they can be just as misleading indeed...
Uh. I saw them crapping on Intel and Nvidia quite a few times while they themselves were in absolutely no position to take potshots. Enough to turn me off them for quite a long time, actually (together with having other issues with their products...), because their comments were even worse than this which is mainly stupid.
And to be fair, while the 13th and 14th gen are quite disappointing, it's three generations on the same socket at least I guess. That wasn't even the case with Skylake, so yay, at least some kind of progress made I guess, even if tiny? It's an additional year of life for the 600 boards at least.