News Intel CEO attacks Nvidia on AI: 'The entire industry is motivated to eliminate the CUDA market

[Admin]

At Intel’s Meteor Lake launch event, Pat Gelsinger went on the offensive against Nvida, claiming the whole industry is motivated to move beyond CUDA, and that Intel is well positioned

Intel CEO attacks Nvidia on AI: 'The entire industry is motivated to eliminate the CUDA market : Read more

 

[TechLurker]

It's odd that he's supporting an open standard when Intel also tend to be very proprietary, but it also makes sense to support it and pull the rug out some from NVIDIA somehow.

In this case, I do hope he and the open-source project supporters succeed in the same way AMD was able to force some shift towards more open standards.

 

[-Fran-]

So they're not in the rearview mirror yet, right? xD

Oh, Mr Pat. I am with you on this one, but... I have to say: easier said than done.

Regards.

 

[derekullo]

Pat: Stupid Nvidia. You make me look bad!

 

[peachpuff]

It's odd that he's supporting an open standard when Intel also tend to be very proprietary, but it also makes sense to support it and pull the rug out some from NVIDIA somehow.

Usually companies in second place do this, good luck pat...

 

[ThomasKinsley]

I'm for anything that contributes to open standards that ultimately lets us have offline, trainable AI models that we can wholly customize in a simple package.

 

[Jimbojan]

what is sso hard to do it, he is doing it now.

 

[jaquith]

Everyone from a Elon Musk to the CEOs of Intel, AMD, Cerebras, and every AI system that's a contender .. (CUTTHROAT) .. want the machine of Nvidia+ OpenAI to stop in their tracks .. (SO THEY CAN CATCH UP!) It's like the Gold Rush to California and people are willing to do and say anything to win the next multi trillion dollar opportunity at any cost.

 

[bourgeoisdude]

I know this is tech news. It is relevant. Just speaking generally: I hope Toms doesn't become another politics like space. I get enough of that in my feed and tech news generally calms me. If it becomes a space of "should China have more tech restrictions" or "is NVIDIA too powerful" or "look at how generous the NVIDIA CEO is, grit your teeth in anger you AMD fanboys". I don't know how much of that I can take.

 

[JamesJones44]

Intel CEO: Hey Nvidia we want you to be a customer of IFS... but... we hate you so let me publicly attack your product interface.

 

[TJ Hooker]

I'm for anything that contributes to open standards that ultimately lets us have offline, trainable AI models that we can wholly customize in a simple package.

Unfortunately making AI development tools open source/standard does imply that the resulting models (or the data needed to train them) would be open.

 

[Makaveli]

i'm all for open standards but surprised intel is pushing it.

 

[LabRat 891]

Surreal seeing Intel (of all companies) pushing for "more open standards".

Still, I can see the reasoning.

Seems Intel would rather make their own tools for something nonproprietary, than be 'held' by something proprietary (from a $$$$ equal).
(They can't just 'buy out' the company/tech, to make it Intel-Propietary)

 

[mac_angel]

while I do have NVidia GPUs, I also believe that NVidia is horrible for making so much proprietary stuff. While AMD is evil in their own ways on some things, they at least come out with a lot of technology that's open source/open platform.

 

[AkroZ]

OpenVINO™ is actually not much of an open standard as it is very Intel centered, they just added Arm processors to gain RaspberryPI developpers. They need to support Amd and Nvidia processors to become Cross-platform and not just an Intel library.
Cuda in itself is not an AI inference toolkit. The true open standard concurrent to Cuda is OpenCL (implemented by the drivers of Intel, Amd, Nvidia). I suppose "Cuda" is a more popular name to attack than what is actually dubbed by Nvidia : "Nvidia AI Platform".

 

[thisisaname]

I think No, the whole industry is not against CUDA (and by extension NVidia) but I am quite sure the whole industry is not fully behind Intel either, the same can be said for AMD too!

 

[plusev]

Leather jacket man in shambles.

 

[umeng2002_2]

Good. But it's always the market losers who push for open standards.

 

[jasonf2]

All Intel has to do to make this happen is make an open standards GPU / AI accelerator that is more powerful than Nvidia's products (at a competing price), get the entire gaming and AI industry to adopt it and hold that lead for probably half a decade. All of that without developing custom extensions to try to corner market share once you have the performance lead. Oh and by the way Nvidia also needs to adopt the standard too. 🤣

 

[dalek1234]

Pat sounds desperate. Not to worry though, in a 2-3 years when you get fired, you'll get your Golden Parachute anyway, so you'll still win, just not maybe by how much you were hoping to win. Not your fault, really, getting that job was a Tall Order to begin with.

 

[SkyBill40]

Pat sounds desperate. Not to worry though, in a 2-3 years when you get fired, you'll get your Golden Parachute anyway, so you'll still win, just not maybe by how much you were hoping to win. Not your fault, really, getting that job was a Tall Order to begin with.

Definitely desperation. He continues to act like he's some omniscient god-king and that his company is still the standard by which all others are judged. He's mistaken.

 

[wr3zzz]

I saw a recent presentation mapping available open source tools against CUDA and there are still many blocks missing and most codes were contributed by AMD. Perhaps Intel should put money where its mouth is.

 

[Sleepy_Hollowed]

It makes sense since if CUDA becomes the standard, they can steer the direction or add hoops.

If corporations supported open source (ie. allocating money to support long term development), CUDA would have no chance unless they dumped massive amounts of money into it.

Truth is most corporations just take from the open source software development but only give bare minimum.

 

[JarredWaltonGPU]

It makes sense since if CUDA becomes the standard, they can steer the direction or add hoops.

"IF" it becomes the standard? That's what AMD and Intel are fighting against: It is already the standard for many/most AI workloads. Nvidia got way ahead of the competition, who is now playing catchup. But Pat's absolutely not wrong about many groups in the industry wanting to get away from CUDA and move to open standards. Let me cite three great examples of this:

1. Frontier supercomputer
2. El Capitan supercomputer
3. Aurora supercomputer

All three indicate that the Department of Energy is very much interested in moving away from Nvidia hardware and CUDA, with the first two being all-AMD and the last being all-Intel. Of course, Nvidia would point to the Grace Hopper superchips as being unavailable back when these were commissioned. Perhaps it will start winning a bunch of US government contracts for future supercomputers, now that it has both CPU and GPU assets.

But make no mistake: The US government helped bootstrap CUDA back when it was first created. It needed an accessible programming language for HPC and other workloads, and Nvidia GPUs were the leaders at the time. The issue is that CUDA was proprietary and that has come back to bite them in the butt, so this time all the work on things like ROCm, HIP, OpenVINO, etc. is required to be open.

Fool me (the US gov't) once, shame on you. Fool me twice, shame on me. The major players really do want open standards to prevail, because it means they can go after the best hardware with a standardized (more or less) software ecosystem, rather than having to work on porting everything from CUDA to ROCm or OneAPI or OpenVINO or whatever.

 

[Air2004]

I know this is tech news. It is relevant. Just speaking generally: I hope Toms doesn't become another politics like space. I get enough of that in my feed and tech news generally calms me. If it becomes a space of "should China have more tech restrictions" or "is NVIDIA too powerful" or "look at how generous the NVIDIA CEO is, grit your teeth in anger you AMD fanboys". I don't know how much of that I can take.

Hear , hear 🍻 .... I've had to stop reading a few tech sites because of politics being tossed into tech stories where it doesn't belong.