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What matters is the bottom line and where sales are concerned, AMD is currently outselling Intel regardless of AMD's performance deficit in games. Having the fastest gaming CPU does you no good if most people choose to go with the company that offers much better performance per dollar.
Were it not for Ryzen turning up the heat, Coffee Lake would likely have ended up with 30-50% price markups compared to the 7000 series instead of 5-10%. It remains to be seen if Intel adding two cores across most of its lineup will be enough to maintain its current price points or if Ryzen will force Intel to drop prices to halt its market share losses. I suspect AMD will lower the MSRP of most of the Ryzen lineup by $25-50 after Coffee Lake launches to maintain its lead on performance per dollar.
Mass market PCs sold in Walmart are not the typical THG audience. Yes, Ryzen will be big at Walmart and big box stores. And Ryzen is a solid choice for the folks with a mix or gaming and multi-threaded uses. But in the sector where its all about gaming, the hype does not stand up to scrutiny. I'm not criticizing the CPU, it has its niche market. I am criticizing the hype which alleges its the answer to all things.
Best performance per dollar .... only if ya work hard to frame it correctly.
My pint of orange juice that I get from the Deli at lunch costs less than last year... but my "pint" only contains 14.5 fluid ounces now.
My 1 pound box of pasta costs less than last year... but my "1 lb box" now only contains 13 ounces
Not apples and apples.
Sure I can make a AMD gaming build for less than a Intel build .... but apples and apples ? Not a chance. Let's count the ways.
1. Performance just is pretty close but not quite there for 1600x vs 7600k
https://tpucdn.com/reviews/AMD/Ryzen_5_1600X/images/perfrel_1920_1080.png
2. The performance gap widens factoring in overclocking ... 1600x overclocking is pitiful
3. 7600k is $20 less on newegg
4. The "ya don't need a cooler" thing goes away if overclocking"
5. The MoBo price difference goes away when ya make sure that the MoBo includes gaming standard ALC 220 sound and FPS worthy LAN Solution. AMD pulled the OJ / pasta thing here.
- Cheapest ATX Z270 board w/ ALC1220 = $120
https://www.newegg.com/Product/Product.aspx?Item=N82E16813128972
- Cheapest ATX AM4 w/ ALC1220 = $120
https://www.newegg.com/Product/Product.aspx?Item=N82E16813144031
So... so far the faster Intel 7600k build is $20 cheaper.
6. Higher power draw isn't free.... AMD vs Intel CPU and GPU ... lets do the math
Vega 64 w/ 303 watts - 1080 w/ 184 watts = + 119 watts
6.a AMD fans like to say ya save the cooler costs but what about the extra PSU costs ?
+ Ryzen 1600x system of 270 watts - 7600k w/ 244 = +26 watts
https://www.techpowerup.com/reviews/AMD/Ryzen_5_1600X/17.html
145 watts x 36 hours per week x 52.17 weeks per year x $0.1322 avg US elec residential utility cost x 3 years / (1000 watts per kwh x 85% {PSU eff) = $127 ... $23 of that for CPU.
The Scythe Mugen Max is $37 ... more than paid for by our $23 electricity savings and or $20 CPU savings.
So apples to apples, the 7600k gaming build is $6 ahead ... and ....
-Woot ... second monitor option thru IGP for the monitoring utilities, Discord, gaming web sites etc.
-Performs slightly faster outta the box
-Performance gap widens w/ OC
-Allows a 2nd GFX card
-No Memory frequency options / memory compatibility issues
-No complicated (memory, HPET, CCX, SMT, and power profile) issues
So yes, the Ryzen boxes will sell well on the shelves of BestBuy and Walmart ... but considering the above, it simply does not live up to the hype as being "best bang for the buck gaming box" for the "build your own" crowd. To get the price down, it just just makes ya give up too much.
They made a wise move in offering a CPU line that can compete in gaming and do other things well. And like every "all purpose option" it does many things well but it's not the best when purposes are more focused. And gaming is one of those purposes.
For Intel, right now that ya gotta spend $389 for an all purpose CPU like the 7800x and, yes, its a better choice in video editing and gaming than what Ryzen has to offer at $399 (1700x) or $499 (1800x).
https://www.pugetsystems.com/pic_disp.php?id=42852&width=649
So until October 5th at least the "do many things well < $389 CPU cost " niche is all AMD ,,, at least for the next 2 weeks or so. But in the primary gaming niche, Ryzen a) didn't really change anything and b) it's only going to be cheaper when ya stop caring about things that many gamers do care about.