I'm glad for competition, but no Alder Lake is not an outstanding success beating Zen3 from A to Z and at everything and anything. Far from that...
Like nvidia, intel too has to win back a lot of good will before I even care about them, after all the **** they done in the last 7 or so years.
I rather buy an inferior product than step over my principles and dignity and s*** up to those 2 companies and give them my money for a minority performance advantage (at a point in time). Nvidia is actually worse than intel, but intel is bad enough still.
Coming Zen3D, interest in Alder Lake will drop even more (it already has worse sales than predicted/wanted).
Yes, competition is good, but only because it pushes AMD to be even better than if they did not have at all. That's the only part I care about.