[citation][nom]thor220[/nom]Maybe if Intel charged less for their processors, the OEMs could reach the price easier. The more time they waste waiting for AMD to release Trinity, the more trouble they will be in the mobile and ultra mobile markets. Also I am surprised that neither amd or intel have tried an ARM processor for this segment yet.[/citation]
Knowledge is power, and you are weak.
Intel sells mobile "performance mainstream" chips for average of $120-130, because manufacturers buy millions rather than thousands and get heavy discounts. Apple ships 3 SKUs on the Macbook Airs yet ship 2-3 million. The 6 or so major PC manufacturers are probably playing so conservative with Ultrabook versions of their own, that they are paying near full list price.
No wonder there were rumors PC manufacturers having hard time pricing against the Macbook Air.