*Double Face-Palm* How many times do I have to say it? If Intel wants a cheap UB, DROP THE CPU PRICES!!! Also, since they want to add SSD to the mix, drop them also! It doesn't matter what materials the casing uses, or the shape of the battery, or what kind of display it has or the motherboard is a third party construction, AS LONG AS INTEL KEEPS THAT HEINOUS PRICE TAG ON ITS CPUS, IT WILL ALWAYS BE FAR MORE EXPENSIVE!! It would be much better if intel uses a balanced price-performance cpus (Zero celeron, pentium nor atom) maybe the UB won't be that expensive.