Intel is trying really hard to stay relevant at this point but it's clear that they suck at consumer-friendly practices. A simple price promotion is not a hard thing to do and yet they've managed to screw it up royally.
It's really hard to get interested in a company that hasn't shown anything to inspire real excitement since the original Sandy Bridge and even that was priced through the roof.
Ryzen came out three years ago and AMD has been beating the tar out of Intel ever since. It's very telling that to get similar performance to any AMD CPU from the Intel side, you're STILL paying a good deal more, sometimes even three figures.
Intel's arrogance and inability to adjust to reality even after getting beaten pillar-to-post for three years is just astonishing.