This may be intel's new niche for now; Today, Intel is the budget alternative to AMD. It is much cheaper for me today to build an intel setup with an i3-9100f vs an AMD Ryzen alternative. This new i3-10100f CPU will be the "go to" budget gaming chip considering it will even be cheaper than the Ryzen 3100.
Also, although my main gaming rig is a Ryzen 3900x, I built a rig for someone recently with an i9-9900K cpu which I was able to pick up at Newegg for $379, coupled with an inexpensive Z390 motherboard and it nearly matched my rig in performance, yet was a couple hundred bucks cheaper overall. It's weird how the tides have turned but that's the reality I guess.