phobicsq :
I really don't know why people would buy Intel at the moment. Their security holes, heat issues, and lies deserve for them to lose a lot. Sadly it seems they haven't had any real fallout.
First off, you are assuming that a large percentage of buyers do research. That's just not the case.
Secondly, the security holes issue is far from resolved. The AMD Ryzen platform is young so it's possible we'll see that get hacked more as time goes on and market share increases. Hopefully it's relatively secure but we'll see.
The heat issues isn't clear. It doesn't matter much for most CPU's anyway, but there are arguments that the TIM used by Intel is based around LONGEVITY of the product so that it can last for 10+ years without the potential cracking of solder. That's NOT my area of expertise and I'm not sure many people have any good, reliable data though why would Intel bother NOT using solder at least on the higher Wattage parts since the profit loss would be insignificant with those margins.
Lies sure, though I doubt most people with all the facts would choose an inferior product for that alone. Not saying Intel is superior just making a point. I think BOTH companies have great products right now depending on your needs.
*having said all that, AMD was where it was almost solely due to Intel's illegal practices of rewarding companies to NOT buy AMD products. AMD had little money for R&D so the fact that Ryzen appeared at all is incredible.
Now that AMD has far less to fear, has a great product lineup, and seems to be superior (hopefully) at the moment for security concerns the Intel Monopoly is breaking which is great for consumers.
There are also software improvements with compilers and the OS (such as thread management), and program-specific thread improvements that will start to see gains to Ryzen specifically and higher-core CPU's in general.
Finally, the low-hanging fruit is disappearing such as big gains in frequency or architecture for CPU's. AMD and Intel should get closer and closer to the same performance thus PRICE will be the primary purchase motivator which again is great for consumers.