News Intel refreshes iconic brand with 'That's the power of Intel Inside' campaign

[Admin]

Intel revives and redefines its iconic 'Intel Inside' campaign with the new slogan 'That's the power of Intel Inside. ' The company aims to reconnect its legacy brand with today's pervasive role of technology and highlight the impact of its products.

Intel refreshes iconic brand with 'That's the power of Intel Inside' campaign : Read more

 

[watzupken]

I am not sure if this is going to be meaningful to be honest. Intel focused too much on marketing and fell behind in terms of actual hardware improvement. Things started falling apart when their foundry business fell behind. So their success now depends on their hardware/ foundry, and I don't think some fancy marketing is going to help now.

 

[TerryLaze]

Things started falling apart when their foundry business fell behind.

Their foundry business hasn't even startet yet.
All their current FABs where special made for their CPUs and can't be used for much else.
18A will be the first node that is made in a more general way that can be used by others as well.

If you meant to say "when their foundry fell behind"
It never fell far enough behind for it to stop making them money which is the one and only reason they had FABs, to make their CPUs and sell them with a decent profit.

 

[logainofhades]

Intel has fallen behind, in the biggest market $$$ wise, which is data center. They may be making money, but revenue is down considerably.

Intel data center CPU sales hit the lowest point in 13 years

But that was expected.

www.tomshardware.com

There have been constant delays on new process nodes, for years now. Look how long they were on 14nm with all their +'s. While AMD cpu's has been improving on that front, thanks to TSMC delivering on new process nodes, Intel has been falling further behind.

I blame Intel's leadership. They got complacent pre Ryzen, and it seems like ever since Ryzen came out, and kept improving, it's been one knee jerk reaction after another. I seriously hope the new CEO can turn things around, and the board of directors will let him do what needs to be done. I want to see healthy competition again.

 

[passivecool]

Is intel referring to the exorbitant power consumption? That would be honest, at least.

 

[TerryLaze]

Is intel referring to the exorbitant power consumption? That would be honest, at least.

That would have been funny...a year ago...
(or 6 months)

 

[Gururu]

Personally, I would have gone with "Make Intel Great Again".

 

[DS426]

The marketing might resonate more with the older crowd that, well, remembers it. Lol not "old" but not Gen Z and Gen Alpha that is. It certainly brings back memories for me when I was a kid.

Crazy how today, AMD supposedly has more name recognition than Intel. Worse, Intel probably has more negative associations to its name. We'll see if they can turn that around, but they have a long ways to go.

 

[thestryker]

All their current FABs where special made for their CPUs and can't be used for much else.

This is only true for their DUV nodes and will change when the UMC collaboration goes live in 2027 with Intel 12.

18A will be the first node that is made in a more general way that can be used by others as well.

All Intel EUV nodes fall into this category and an Ericsson SoC shipped using Intel 4 before any Intel products did. Intel just didn't really have the EUV capacity to open things up for external customers so they focused on 18A rather than 3 for the first external push.

 

[derekullo]

Intel Inside only had a positive connotation because Intel was #1.

Without Intel being #1 it kinda functions as a warning label.

 

[User of Computers]

All their current FABs where special made for their CPUs and can't be used for much else.
18A will be the first node that is made in a more general way that can be used by others as well.

Intel 3 is a foundry node as well. It can be used by external customers IIRC

 

[Air2004]

Their foundry business hasn't even startet yet.
All their current FABs where special made for their CPUs and can't be used for much else.
18A will be the first node that is made in a more general way that can be used by others as well.

If you meant to say "when their foundry fell behind"
It never fell far enough behind for it to stop making them money which is the one and only reason they had FABs, to make their CPUs and sell them with a decent profit.

Their foundry business hasn't even startet yet.

That's really, really far behind, then. 😄

 

[JRStern]

They need a slogan?
How about:

The chip for your brain is Intel
Computation has its privileges
The gigahertz go in before the name goes on
We compute harder
It gigahertz so good

 

[dalek1234]

Is that all Intel has left, BS marketing?

"That’s the power of Intel Inside”. They must mean high Power Consumption

 

[Air2004]

This should be their new slogan:
Intel today, gone tomorrow.