I still say that if Intel wants to make traction in this area they need to approach a company like nVidia and license the x86 tech to them so they can also make a chip. This is what worked all those years ago. Where do you think AMD came from. I know, I know. They don't want the additional competition on the full PC side, but all they would need to do is add an agreement that the license would only be for making these mobile chips to go into phones and/or tablets. With Intel and nVidia making these chips, Phone manufacturers would be more interested. As it is, a lot of the curent phone manufacturers, including the two largest, use their own chips. They might need this move to really succeed.