News Intel to Cut Alder Lake CPU Pricing by 20%: Report

[bit_user]

Around the 10 years mark sounds like a good time to upgrade even if only for preemptive maintenance reasons as compatible good replacement parts

I have similar thinking around software compatibility. On Linux, it's not uncommon for bugs to creep in for really old hardware (not just CPUs, but also motherboard chipsets, controllers, etc.). In the interest of stability, it's therefore best to stay a little behind the leading edge but not to fall too far behind. IMO, 3-10 years should provide the best reliability.

 

[lmcnabney]

Does this mean non-K 13th gen are also getting the discount? Most of them are just Alder Lake.

 

[bit_user]

Does this mean non-K 13th gen are also getting the discount? Most of them are just Alder Lake.

Alder Lake is the product which had prices increased, and it's also the older product line where they should have more difficulty selling at the same time as Raptor Lake. Therefore, I'd expect they mean only gen 12, unless they specify otherwise.

However, as the article mentions, this is mainly a price-break for OEMs. It's yet to be seen whether it will affect retail-boxed CPUs.

 

[Avro Arrow]

Why do you think that. If anyone has been aggressively raising prices for CPU and mobo chips, it has been AMD.

Ok, that's lie #1 because AMD dropped the prices on the Ryzen 7000 line, claiming that it was temporary for Black Friday but then didn't bring the prices back up like they said they were going to. Then they released the non-X line which has almost the same performance as the X-line, costs less and includes a CPU cooler. How is that "aggressively raising prices"?

Hell, AMD has completely abandoned the sub $250 CPU market.

Ok, that's lie #2 because the Ryzen 5 7600 costs only $229 and is in stock at that price at FOUR DIFFERENT RETAILERS. <-click the red letters to see
Furthermore, the Ryzen 5 7600X is in stock at FIVE DIFFERENT RETAILERS for under $250. <- click the red letters to see

Why are you lying? Are you going to try to use some Intel fanboy slight-of-hand to convince us that AMD didn't drop the prices of the Zen4 CPUs? Are you going to use Intel fanboy slight-of-hand to convince us that $229 is not less than $250? Are you going to use Intel fanboy slight-of-hand to convince us that having 25% or more of your consumer CPUs below $250 is "completely abandoning" that market?

That's what you'd have to do because clearly you didn't foresee that sooner or later, someone is going to fact-check your lies and expose you as the liar that you are. This is the internet and anybody can fact-check you anytime.

 

[PlaneInTheSky]

Black Friday

Ok, that's lie #2 because the Ryzen 5 7600 costs only $229 and is in stock at that price at FOUR DIFFERENT RETAILERS. <-click the red letters to see Furthermore, the Ryzen 5 7600X is in stock at FIVE DIFFERENT RETAILERS for under $250. <- click the red letters to see

The MSRP is $299 .

I don't live in the US and I don't care one iota about "Black Friday", or what "Best Buy" sells it at. Here it still sells for MSRP.

The rest of your post is just angry ranting. Some of you AMD fans are incredibly offputting.

 

[Deleted member 14196]

Lol. You’re the angry ranter if anyone is. Look at your post history. You should change your username to angry ranter

calling out the people who defend AMD, you’re just an Intel fan, so what’s the difference?

and you definitely come across as offputting

 

[Avro Arrow]

Lol. You’re the angry ranter if anyone is. Look at your post history. You should change your username to angry ranter

calling out the people who defend AMD, you’re just an Intel fan, so what’s the difference?

and you definitely come across as offputting

The funny thing is that while it seemed like I was defending AMD, I'm not an AMD fan. I don't like AMD, I just can't stand Intel and nVidia because I've been around a long time and I've seen their anti-consumer practices first-hand. In this case, all I did was state the truth because I can't stand liars.

The only reason why I buy AMD hardware is that if I don't want to support Intel or nVidia, there's literally nothing else. I often wish that VIA and Cyrix were still making CPUs. I also wish that Orchid, Matrox, Diamond and S3 were still making video cards. Then I'd actually have more choice.

I'm not under any illusions that AMD is my friend, that's just silly. What I want is for the market players to be equal. I remember the dark days of the early 2000s all too well and while I'm glad that we have strong competition in the CPU space now, I want the same in the GPU space so I keep buying Radeons. The fact that Radeons are great cards only makes it that much easier. 😉

 

[InvalidError]

I also wish that Orchid, Matrox, Diamond and S3 were still making video cards. Then I'd actually have more choice.

Last time I looked, Matrox was still around. Though they only make specialty GPUs for niche markets and their newest hardware uses IP licensed from Nvidia instead of an in-house design.

 

[bit_user]

I often wish that VIA and Cyrix were still making CPUs.

VIA is still alive and kicking. They own Centaur and apparently also have their own in-house x86 CPU designs that have been receiving more attention, of late. Still not really competitive outside of China, though.

I also wish that Orchid, Matrox, Diamond and S3 were still making video cards.

Of those, only Matrox and S3 made their own chips. I don't think S3 ever sold cards - just chipsets to companies like Diamond. Conversely, Matrox was vertically integrated, not unlike ATI was through the 1990's. Number Nine was another example of a company that built their own chips and boards.

 

[bit_user]

Last time I looked, Matrox was still around. Though they only make specialty GPUs for niche markets

Someone in the Anandtech forums used to work at Matrox and outlined their fall from grace. Basically, it sounded like they grew too fast and not well. Then, they were unable to weather the competition from 3dfx, ATI, and Nvidia.

 

[Avro Arrow]

VIA is still alive and kicking. They own Centaur and apparently also have their own in-house x86 CPU designs that have been receiving more attention, of late. Still not really competitive outside of China, though.


Of those, only Matrox and S3 made their own chips. I don't think S3 ever sold cards - just chipsets to companies like Diamond. Conversely, Matrox was vertically integrated, not unlike ATI was through the 1990's. Number Nine was another example of a company that built their own chips and boards.

Actually, S3 did make cards. They were called "S3 Chrome" and here's a pic of one from Techpowerup and it was relatively recent. It's called the S3 Chrome 540 GTX. This picture and article are from 2016, I'm not kidding!:

And the article:
S3 Graphics Quietly Slips In Chrome 540 GTX | TechPowerUp
Now, this was by no means a gaming card. It was more of a glorified video adapter with only 256MB of VRAM but it existed only six or seven years ago!

That's one thing I love about PC tech. Sometimes you get hit by something completely unexpected, like this! 😆

 

[bit_user]

Actually, S3 did make cards. They were called "S3 Chrome" and here's a pic of one from Techpowerup and it was relatively recent. It's called the S3 Chrome 540 GTX. This picture and article are from 2016, I'm not kidding!:

That's not fair. The other companies you listed were all 1990's era graphics chips & cards. As a graphics company, S3 became functionally irrelevant in the marketplace, and its graphics division was sold to VIA for doing motherboard chipset-integrated graphics. Then, in 2011, HTC bought that division from VIA and that's about the timeframe the board is from.

So, there's no real continuity with the products from the 90's. It was practically a different company, by that point. Of course they wanted the brand name, as it still had some recognition, but it's a little like companies fighting over the Amiga or Atari brand names, which are now nothing more than names.

 

[InvalidError]

Now, this was by no means a gaming card. It was more of a glorified video adapter with only 256MB of VRAM but it existed only six or seven years ago!

When I ditched my 1GB HD5770, it was largely due to most of the 1GB getting consumed by Windows' desktop presentation manager, couldn't really play any games on it at all without major artifacting from running out of VRAM and I am seeing an increasing amount of that on my GTX1050 too.

 

[bit_user]

When I ditched my 1GB HD5770, it was largely due to most of the 1GB getting consumed by Windows' desktop presentation manager, couldn't really play any games on it at all without major artifacting from running out of VRAM and I am seeing an increasing amount of that on my GTX1050 too.

Wouldn't it be cool to use GPU pass-thru to run the Windows desktop on your iGPU, and reserve the dGPU entirely for applications?

 

[drivinfast247]

I'm sure the ~20% inflation in the US has something to do with it.

 

[bit_user]

I'm sure the ~20% inflation in the US has something to do with it.

No, and you typically increase prices to deal with inflation.

Deflation is when prices fall.

 

[drivinfast247]

No, and you typically increase prices to deal with inflation.

Deflation is when prices fall.

I was talking about the low sales volume. 😗

 

[bit_user]

I was talking about the low sales volume. 😗

Be that as it may, year-on-year inflation is currently 6.5%, in the US, not 20%.

 

[drivinfast247]

Be that as it may, year-on-year inflation is currently 6.5%, in the US, not 20%.

I can assure you everything that I need to live and raise a family has gone up A LOT more than 6.5% in the last year or so!

 

[bit_user]

I can assure you everything that I need to live and raise a family has gone up A LOT more than 6.5% in the last year or so!

Definitely possible. The official inflation stats are computed according to a certain methodology, but it's still just an sort of average. Some things have gone up more and other things less.

BTW, egg prices are currently going crazy, but that's primarily due to bird flu, not inflation. Unfortunately, a lot of food products contain eggs and are therefore also affected by it. After the avian flu passes and hen stocks can be restored, egg prices should return roughly to normal. This sort of thing happens a couple times per decade.

 

[Loadedaxe]

maybe that is part of the problem, people STILL see AMD as a value brand, clearly, they are not anymore

thats funny, before Ryzen, intel WAS draining our wallets

and now AMD is, Ironic eh?

Point is, none of them are saints, and seeing people post this nonsense is crazy. Brand loyalty does nothing but cost you more money!

 

[Ogotai]

and now AMD is, Ironic eh?

Point is, none of them are saints, and seeing people post this nonsense is crazy. Brand loyalty does nothing but cost you more money!

not as much as intel has over the years pre Zen. remember mainstream being stuck on quad cores ? or the mediocre gen on gen increases that were no where near the justifiable price increases ? my friends still remember the price drops intel cpus here saw when Zen 1 was released, the top end saw $1k. regardless, most of those i know that follow comp hard ware, are all looking at upgrading to amd at this point, one friend, still on a 2600k i think it is, is looking at a 7900x ( or maybe a 7900x3d) cause has he put it, intel wasn't giving enough gen on gen increases ( other then price )for way to long, im going with amd this time.

none of them are saints which is true, but right now, amd still seems the better of the 2 evils

 

[Loadedaxe]

not as much as intel has over the years pre Zen. remember mainstream being stuck on quad cores ? or the mediocre gen on gen increases that were no where near the justifiable price increases ? my friends still remember the price drops intel cpus here saw when Zen 1 was released, the top end saw $1k. regardless, most of those i know that follow comp hard ware, are all looking at upgrading to amd at this point, one friend, still on a 2600k i think it is, is looking at a 7900x ( or maybe a 7900x3d) cause has he put it, intel wasn't giving enough gen on gen increases ( other then price )for way to long, im going with amd this time.

none of them are saints which is true, but right now, amd still seems the better of the 2 evils

While I will agree that AMD has come a long way, Zen was a savior for the gaming enthusiasts, it forced Intel to "think outside the box" and get off their lazy rumps, however, its business. You could actually blame AMD for taking so long. Bulldozer and Piledriver were garbage and Intel had no competition. Yet we claim them to be saviors of the core count.

That being said, without Intel, AMD would have never pushed harder either. If all we had were Bulldozer cpus, we all would have been happy becaase there wouldnt have been anything else, but we had Intel pushing AMD to get better.
I only buy what is best for me software and game wise and my bank account. I have a Intel system and a AMD, I use the intel one more because the games I play and software I use just runs better on it. The AMD one my wife uses and for what she does it works fine. They both cost about the same to build.

I have used AMD gpus and Nvidia, I do own a ARC one but only because it was cheap and I like to tinker. I have a addiction called buying PC parts. If you saw my nvme collection you would <Mod Edit>.

 

[Ogotai]

If you saw my nvme collection you would <Mod Edit>.

bah, you should see the 3 or 4 boxes of comp hard ware i have in storage. from K6 3 450 all the way up to x99 based comps, and lots in between. i STILL have the Matrox G200 and dual Voodoo 2 12 gig cards

 

[bit_user]

You could actually blame AMD for taking so long. Bulldozer and Piledriver were garbage and Intel had no competition.

It's interesting to look into the background of Bulldozer and why it was uncompetitive. I think it basically boils down to 2 things:

1. AMD switched from full-custom design flow to an ASIC process, in order to streamline integration of their recently-acquired ATI GPUs to make APUs. Maybe also for cost-cutting reasons, because AMD was already starting to suffer from Core 2 fallout.
2. Global Foundries was beginning to fall behind Intel and TSMC was nowhere in sight of them. You really can't overlook the process advantage Intel had for about a decade. It was only when 14 nm suffered the delays resulting in desktop Broadwell's cancellation that gave GF a chance to catch up.

Yet we claim them to be saviors of the core count.

Yes, it's a fact. Zen had lower IPC and didn't clock as well, but they could more than compensate by doubling core count. This forced Intel to respond by boosting core counts in Coffee Lake. That's the first time Intel ever shipped a new generation with larger dies than the previous one since Nehalem. It's also quite telling to look at the remarkable shrinking die sizes, again until Coffee Lake. ...and what happened before that, but the launch of Zen 1, which launched in March 2017!

Launch (YYYY-MM)	Model	Cores (mainstream desktop)	Die Area (mm^2)
2009-09​	Nehalem	4​	296​
2011-01​	Sandybridge	4​	216​
2012-04​	Ivy Bridge	4​	160​
2013-06​	Haswell	4​	177​
2015-08​	Skylake	4​	122​
2016-08​	Kaby Lake	4​	126​
2017-10​	Coffee Lake	6​	149​
2018-10​	Coffee Lake R	8​	174​
2019-08​	Comet Lake	10​	206​
2021-03​	Rocket Lake	8​	276​

Note that Haswell is bigger than Ivy Bridge only because they were made on the same node and Haswell added both AVX2 and substantially improved its iGPU cores.

without Intel, AMD would have never pushed harder either. If all we had were Bulldozer cpus, we all would have been happy becaase there wouldnt have been anything else, but we had Intel pushing AMD to get better.

There's a note of truth in this. In an interview by Ian Cutress (then of Anandtech) Jim Keller described the mindset at AMD that he had to fight against to get everyone to buy into his vision for Zen. He described a certain complacency with incremental improvements that would've put AMD further and further behind Intel, and that argument ultimately seemed to have won the day. Without the threat of being completely buried by Intel, maybe they would've been content to improve at a much slower pace.