pug_s :
This is such BS. Intel basically has the price command structure for PC's already and is making very good profit but decided to cut its workforce anyways. Intel's management seems to be on the cut and run attitude in terms of getting to other market segments. Microsoft had managed to reach beyond its OS business like xboxes and its cloud business, so why can't Intel?
Intel does. In fact they have a hand in the majority of PC technology. That "Lightning" cable/port Apple uses? That is Intels Thunderbolt. Apple just adopted it first. Those Crucial SSDs? They use Intel/Micron NAND developed by Intel. Most DRAM specs are set with Intels influence.
The problem is that the client market is still big. I think this article is overstating how much they rely on it when their server CPUs command a much higher price and have much higher margins than their desktop counterparts but it is still important.
They are trying to push into the UMD market but it is not that easy. It is the same as say Google trying to push into the desktop market against Microsoft. It can be done but will be very hard since people are adverse to change.