Eh, that's only because Itanium wasn't intended to be a mainstream CPU, though others were to follow in its wake. Those got cancelled, as Intel found it had to counter the performance threat posed by AMD and ultimately deliver a viable 64-bit option based on x86. Furthermore, considering how late, over-budget, and relatively slow Itanium was, Intel decided they couldn't leave the x86 market, after all.if you thought Intel x86 CPUs were overpriced, they paled in comparison to the cost of an Itanium.
There was supposedly a built-in x86 front end, to deal with legacy code. However, I think Intel's hubris wasn't so much about its brand name as the expectation that IA64 would deliver on its technical promises and mature into something x86 simply couldn't. I think that experiment wasn't allowed to play out, fully, but it indeed had some serious issues.Intel had this big (and remarkably stupid) idea that people were so stupid and inept that they would continue to buy only Intel CPUs even if Intel abandoned x86 to avoid any competition from AMD or VIA.
Let's consider the timeline.Enter Jim Keller....
A brilliant CPU designer at AMD named Jim Keller designed a CPU that AMD referred to as "K8". K8 (also known as the sledgehammer core) was a 64-bit CPU architecture that was backwards compatible with all previous x86 CPUs. It was released on the market by AMD as the Athlon 64 using the AMD64 instruction set.
...
As a result, all x86 CPUs made today are based on the AMD64 architecture. People had stopped talking about the Itanium less than a year after it was released and I thought that Intel had just quietly retired it.
- Itanium launched in 2001-06
- Itanium 2 launched in 2002-07
- AMD Opteron launched in 2003-04
- Montecito (Itanium 2 9000) launched in 2006-07
Itanium 2 launched against Northwood Pentium 4's. Their clockspeeds were like 900 MHz vs. 2.53 GHz. I think Intel probably started to have doubts about Itanium delivering the goods, even before they saw the performance of the K8. Otherwise, they wouldn't have waited 4 whole years to launch a successor in Merced (Itanium 2).
Itanium was Intel's only 64-bit CPU until I think some Xeons based on the P4 Prescott microarchitecture, in 2005. Intel was trying to use it to capture the mainframe, datacenter, and HPC market, which was dominated by UNIX-based systems from DEC, Sun, IBM, HP, and SGI/MIPS. If you weren't around any of those other systems, then it's not surprising you didn't come into contact with any IA64 machines.Now I'm wondering what it was used for because it wasn't big in servers. I never saw it competing with Xeon, Opteron or EPYC in the server space. Its use-case must have been the very definition of "niche".
As for where it gained some staying power, I believe that was largely in the banking & financial server market. Typical places where you'd have previously found mainframes.
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