menengrone :
Today the advance of air coolers, general aspects, using the PC for common tasks, isn't to big deal, silence is the key.
But working with CPU near 100% for long time and OC, Water cooling is better, keeps the CPU temp below of air cooling. So choose your application.
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That depends on the cooler, many of the AIO LCs have loud fans, and simply put, you can get a $30 Hyper 212 EVO that cools better than most any sub $100 AIO coolers, you basically need a H100 to top an EVO, and inbetween the EVO and the H100 pricewise, there are many other air coolers (Phantek, CM, Noctua) that cooler even better than the H100