Question Is Newegg's lottery system for RTX 3000 series cards price gouging? "NEWEGG SHUFFLE"

[SeriousGaming101]

This is their webpage for the "Newegg Shuffle":
https://www.newegg.com/product-shuffle

Seeing how a RTX 3070's base price is only $499.99 and the "Newegg Shuffle" winners will have to pay $699 or $759.99 + Tax and Shipping
Seeing that RTX 3090 MSRP price is only $1799.99 and the "Newegg Shuffle" winners will have to pay $1939.99 + Tax and Shipping

Do you think Newegg is overcharging (price gouging) the RTX 3000 series in their "Newegg Shuffle"?

 

[rgd1101]

and what the item price listed on newegg?

 

[USAFRet]

"Price gouging", or "what the market will bear"

Is this a method to ward off the scalper hordes?

 

[AlexTheFern]

kinda like scamming scalpers