incognito31 :
Sorry, I don't want to get in the whole green v red debate, but it's hard to ignore the issues as it relates to this discussion. The last stable driver release from AMD was 12/9/14. Really? To me it's almost like they gave up trying to compete because they know they can't, at least on the driver support side. It boils down to function vs. specs, and until this issue is corrected you will be better served by cards like the 970 which will have updated and improved driver functionality for new game releases, updates, and monitor support should you ever decide to game higher than 1080p, etc. If you want to maximize the performance of your cards with proper driver support, play games without a hitch, and get excellent performance at 1080 then I think the 970 is the clear choice, and that's if you don't care at all about power consumption and heat which I personally know makes a bigger difference than $15 per year.
By stable you mean WHQL certified? Those are two different things.
It is true, Nvidia does update their drivers more often lately, but that does not mean AMD will just "stop updating their drivers and give up on competition"
I don't know where you live, but here in Canada the power bill would almost be identical (5-10$ difference). You're better off changing all your light bulbs to LED...
Also, not picking the "red side" here, I own a 970 and I was happy with it, until I found out I was cheated by NVIDIA when they listed the card at 4GB VRAM and it only has 3.5GB. Yes, yes it makes no difference in almost all games, but it is this kind of practice that really kills me.
I am simply stating that the 390 is a better price/performance card than the GTX 970.
@Forgotten031511, Please check your information source as this information is invalid. I will go and say that my 970 is a rebrand of the 780 then;P