No. GPU prices are inflated due to a combination of factors (mining, memory prices, supply/demand), driving the prices up.
The revised MSRP for the card dropped to about $500 USD / 400EUR. There's a new markup (+$30 or $50) in raw materials for board partners, so the MSRP will rise too.
Ultimately, the 1080 is a great card in the $550 / 450EUR range, but at 200% of that price... it's a very, very poor value for money.