My ATI Radeon 290 bit the dust last week, so I am swapping it for a EVGA GTX 970. I got the card brand new, popped it in and powered on the machine. First thing I hear is what sounds like fans running at 100%. I didn't think anything of it and installed the drivers, updated, etc. I usually use Afterburner to regulate fan speeds, but EVGA recommends their software PrecisionX. So I uninstalled Afterburner and installed PrecisionX, but the card still seems like it's screaming at full speed. The fans are only at 20% according to CPUID HWMonitor and the card is at 34C. I guess my question is (and I'm new to NVIDIA), is this normal? My Radeon was always quiet until it got hot and the fans came up to 80% - 100%. Any input is appreciated.