News Leakers revise RTX 5090 and RTX 5080 power draw to 575W and 360W respectively — Up to 27% higher than last-generation RTX 40 GPUs

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No matter what game I play or what settings I use, the fans on my ASUS TUF RTX 4090 OC card's fans hardly ever spins up enough for me to notice it. Run a GPU stress benchmark and the fans ramp way up. For me, I don't worry about the maximum power draw on my GPU at all.
 
If consumers stop rewarding companies for setting higher prices, and higher power usage, then aforementioned companies will change their strategy. If yall don't want to see this, then vote with your wallets
 
If they can come up with a 200W variant that is faster than my 3070, I'll buy it. Otherwise, I'll just wait for the 4070 to start flooding the used market. I may even consider AMD, but I'm not holding my breath. Power efficiency has never been an AMD strong suit. A 200W card from AMD, usually performs more like a 150W card from Nvidia.
 
If they can come up with a 200W variant that is faster than my 3070, I'll buy it. Otherwise, I'll just wait for the 4070 to start flooding the used market. I may even consider AMD, but I'm not holding my breath. Power efficiency has never been an AMD strong suit. A 200W card from AMD, usually performs more like a 150W card from Nvidia.
Depends on what generation. They tend to trade places on this every so often.

Funny you mention the 3070, as the RTX 3000 series was definitely more power hungry than the RX 6000 cards. EXCEPT for the 3070 vs the 6700 XT.