No companies are inherently kind or inherently malicious. They do exactly what they believe will make them the most money, nothing more and nothing less.
Do I believe Lenovo is sorry? No. They're trying to avoid financial backlash.
Do I believe any company is any better? No. If others haven't pulled this **** already, it's only because they didn't think they could get away with it.
Companies exist only to be money-making machines. They have no morals, good or bad, just a bottom line.
I have a Lenovo Y50, and it's a great laptop. I'm not going to avoid Lenovo because of this, because honestly anyone who assumes any corporation is looking out for your best interests is just naive or poorly informed. We always need to watch out for this and keep them in line. Lenovo has acted as expected, then reacted as expected, and the problem is fixed. Until the next problem, of course. If you don't like it, well... That's capitalism.