apple will always be apple, and this hurts them more than any other company in existence, though it hasn't shown that on the ipod,phone,pad side... for some unknown reason.
ipod is a pain in the (do not want sanction again) to manage, and i cant for the life of me figure out how to actually make a backup of it without hacking it, let me drag and drop off not this apple sync thing. when my moms ipod touch got an os upgrade, se lost all her contact info along with songs because the thing wouldn't back up and restore properly. anything else i would have been able to drag and drop and restore manualy but not an apple product.
the iphone had horrible design choices (you aren't holding it right) and they look down on you, patronizing you, instead of out and out admitting it.
and the ipad is the worst of them all, tied to an os that isn't a real os.
all its going to take is for either windows or android to make an os that is compatible with windows, where apps can be use on computer, files are easy to transfer, and real programs, not mobile counter parts, are used, and ios will slowly fade away. because honestly... apple cant evolve without being dragged kicking and screaming - see apple and games for the most recent example. and done bring up iphone or ipad, the market was always there for those, but never correctly exploited till apple as they brought a "cool" factor, instead of geek label that was on such devices before.