I have this monitor. Because of it's cinema format, market age, lower production numbers, and early adoption as competitors haven't offered this yet, it is reasonable to think this monitor would cost this much--a lot.
It would have been nice to include what revision this is, because LG is aware of uniformity issues, which is why the product was largely on backorder and a Rev.2 is in place (but Rev. 2 didn't fix the problem either). My first one had a glaring Uniformity problem, but LG is cool and offered an advanced exchange. The new one has some uniformity problem, but it is very 'livable' and discrete.
Overall, I am pleased with this product. I have a single 780 to push this and it works nicely. If I got a 4k monitor, I'd have performance issues as the GPU as a whole sector is behind.