@Merry_Blind, Agreed!! While Quantum Dots get the color gamut closer to OLED, the one KEY advantage OLED has that currently no other display tech can come close to matching, is INFINITE contrast ratio...every sub pixel is an emissive light source that can turn 100% off when they need to be black. LCDs just can't filter out all of the backlight's bleed behind their subpixels, so while you may get 3000:1 contrast with a high-end VA panel in the $4000 LCD HDTVs (note that LG's OLED is $3500 and falling), that's still nowhere close to the Pioneer Kuro plasma from 2008, much less OLED tech that, again, has INFINITE:1 contrast. The difference here is beyond staggering when you actually get your TV into a dim/dark room at home.
Retail stores would sell OLED much better if they didn't blast the sales floor area with insane bright, harsh light which washes out every TV set beyond practical viewing.