This is interesting, but I really thought flexible and printable electronics would have been given more practical uses by now.When I gave my EE report on the future of printed electronics, my vision was definitely a lot more vast than a novelty phone; I'd expect LG to take better advantage of the tech if one EE student can come up with better uses (not tooting my horn; shunning LG for lack of innovation). I gave that report 2 years ago, now.I'm sorry, I just don't see any practical application here. Samsung's Nexus S 4G was curved, and that was nifty and comfortable, but other than being able to bend the phone to your face and the initial novelty effect, this seems pointless.
Samsung demoed the same tech in 2010 at CES:
http://www.youtube.com/watch?v=dY_ADCTBKVE
I was thinking they might be a bit more creative, like using a flexible synthetic network of nerves to control carbon nano mesh for use in prosthetic "muscles", but I guess a flexible phone is more profitable. See: http://www.wired.com/wiredscience/2009/03/nanomuscle/