soldier44 :
Gimmicky with only a slight curve and lost interest in it when I saw the 720p spec.
I understand this due to comparison with other "HD" phones, but to be real: at a screen size that small it's literally impossible for your eyes to see the difference between 720p and 1080p. The LED density and pixel density can make a difference, but the resolution alone doesn't actually mean much.
Generally, on TVs the rule is that 6ft or greater viewing distance on a screen size under 40in the differences between 720p and 1080p are *nearly* imperceivable. I'm not sure how it applies on hand-held viewing distances, but try viewing a 720p video and a 1080p vid of the same movie/show etc. on an iPad retina display. If they're both truly the correct resolution and bit rate, you won't be able to see the difference, because the pixel density (PPI) is what matters.
This article does a fairly good job of explaining this: http://www.tested.com/tech/371-why-pixel-density-matters-more-than-just-screen-size-or-resolution/
1080p is really a novelty and bragging right on phones; 720p is more than enough.