@ themissingpiece depends on what you want to use it for. I'm looking at it from a business viewpoint, initial cost is about that of an all in one, but if any part fails your down time is higher, my idea if a part fails you can simply replace it, and it's more upgradeable.
I think it looks nice, could see using it as a HTPC a nice pretty case to go on a shelf instead of a square box, my wife would probably prefer something looking like the current old mini atx case i use
i like it.
make one for a mATX or ATX, maybe deeper to house a better cooler and lose the logo up front.
i'm not seeing any options to route the cables on the outside though, so they should add that too