Limited lifetime warranties are not a factor in my purchasing decision. The one time I had to use one with EVGA was a complete p.i.t.a.. Five months after purchase the card dies and the one I got back looked like it had been thrown against the walls and performed worse. Took two irate phone calls and a month to get it straightened out and then the replacement card dies four months later. Complete joke. Just give me a solid two year warranty without a bunch of bullcrap and that's fine. Regardless, you're going to foot the bill for shipping and probably just get another person's problem card as a replacement (RMA, return, refurbished, "step-up" etc...).