News Lisa Su says Radeon RX 9070-series GPU sales are 10X higher than its predecessors — for the first week of availability

[Admin]

AMD's Lisa Su says that the Radeon RX 9070-series graphics cards shattered company sales records in their first week, signaling a potential market rebound as AMD shifted focus away from the high end. A deeper analysis raises a lot of questions about the supply and demand, however.

Lisa Su says Radeon RX 9070-series GPU sales are 10X higher than its predecessors — for the first week of availability : Read more

 

[CelicaGT]

If only they had a reference board I could buy at MSRP...

 

[-Fran-]

Come in a lot cheaper than your competitor with good features that actually matter and have plenty of stock when the other side can't provide enough?

Shocking revelation.

Funnily enough, the craptastically priced 9070 non-XT is gathering dust on shelves.

Regards.

 

[atomicWAR]

Ngreedia treating gamers as an afterthought while robbing them blind even at the impossible to find msrp prices, probably has a lot to do with that. If AMD can offer a solid 60 series halo competitor I might well drop team green for team red. Problem is at this point anyone wanting a 80 series card or above performance has no reason to go AMD as they don't have any cards to compete. Lets hope AMD aims high next gen.

 

[atomicWAR]

Come in a lot cheaper than your competitor with good features that actually matter and have plenty of stock when the other side can't provide enough?

Shocking revelation.

Funnily enough, the craptastically priced 9070 non-XT is gathering dust on shelves.

Regards.

My thoughts exactly....

 

[CelicaGT]

Come in a lot cheaper than your competitor with good features that actually matter and have plenty of stock when the other side can't provide enough?

Shocking revelation.

Funnily enough, the craptastically priced 9070 non-XT is gathering dust on shelves.

Regards.

I expect that one will get a price adjustment in time.

 

[DS426]

Come in a lot cheaper than your competitor with good features that actually matter and have plenty of stock when the other side can't provide enough?

Shocking revelation.

Funnily enough, the craptastically priced 9070 non-XT is gathering dust on shelves.

Regards.

It is? Last I could tell, those are sold out as well, even if some buyers are choosing to do it only because the XT model is sold out.

And yes, it will get a price adjustment, just as 7900 XT did (though it take a few iterations to REALLY get sexi on price).

We'll just have to see if AMD pulls off the same as they have with 9800X3D in significantly ramping up production.

 

[thestryker]

Funnily enough, the craptastically priced 9070 non-XT is gathering dust on shelves.

I think that depends on what country you're in and the pricing. I know in SEA there's stock, but I think in the US it's only available with combo deals. Europe has really gotten hit hard with bad pricing overall so I'm not sure how indicative their stock situation might be.

 

[Notton]

I'm kinda hoping the Arc B770, whenever that comes out, doesn't face the same scalping issues.

 

[beyondlogic]

I'm kinda hoping the Arc B770, whenever that comes out, doesn't face the same scalping issues.

it wont arc is a weird case of its ok for newer pcs but older pcs it will fumble on which is the issue i have with intel it kind of alienates a good chunk of the market especially the average mom or dad that just want a semi decent gpu i mean the a380 isnt a gaming gpu but it is fine for most tasks and light gaming depending on the res but it needs to be on a newer platform.

 

[Mr Majestyk]

Who cares what she says, no stock where I live and prices are 25% higher than they should be based on RRP.

 

[valthuer]

Ngreedia treating gamers as an afterthought while robbing them blind even at the impossible to find msrp prices, probably has a lot to do with that.

With her paper launch, missing ROPs, black screens and no-more-PhysX, Nvidia has screwed up so badly, that all AMD had to do to get it right, was to successfully deliver the basic stuff.

And she did.

 

[Denoloco1]

If only they had somethinng that would even remotely compete with a 5080 or up. 4K gamers are tired off getting scammed by 2.5K or 4K USD cards and no other alternatives.

 

[redgarl]

Come in a lot cheaper than your competitor with good features that actually matter and have plenty of stock when the other side can't provide enough?

Shocking revelation.

Funnily enough, the craptastically priced 9070 non-XT is gathering dust on shelves.

Regards.

Well, in reality... they don`t...

The 9070 is sold out everywhere because at the same price, it beat the hell out of the 5070 while hosting 16GB vice 12GB for the 5070.

 

[hotaru251]

If only they had a reference board I could buy at MSRP...

this tbh...moment they said they werent doign a founders was day I knew msrp for theirs wouldnt happen.

If the maker no longer has foudners then board partners can YOLO on what they list it as becasue what else you going to buy? intel???

 

[mitch074]

this tbh...moment they said they werent doign a founders was day I knew msrp for theirs wouldnt happen.

If the maker no longer has foudners then board partners can YOLO on what they list it as becasue what else you going to buy? intel???

AMD not making a "founders edition" ? Seems legit - Founders Ed are Nvidia's.
As for Reference designs, AMD didn't make them either : for the last decade or so, they were merely base specs models made by Sapphire (and some others sometimes), and many got blasted by reviewers (often for no other reason than "they are too basic").
So, you're blaming AMD for not doing what most reviewers told them they shouldn't have done before. I dunno, it seems... Hypocritical at best ?
My take is, considering how much hatred there is towards AMD GPU products and how many "3 years later" reviews there are on those same products that end with "actually, these products were great!", you should look at reviews that announce the best cost per frame and buy the best ratio for the best tier you can afford.
Surprisingly, they end up up being "AMD" quite often.

 

[JamesDax65]

Funnily enough, the craptastically priced 9070 non-XT is gathering dust on shelves.

Regards.

No it's not. smdh

 

[JamesDax65]

AMD not making a "founders edition" ? Seems legit - Founders Ed are Nvidia's.
As for Reference designs, AMD didn't make them either : for the last decade or so, they were merely base specs models made by Sapphire (and some others sometimes), and many got blasted by reviewers (often for no other reason than "they are too basic").
So, you're blaming AMD for not doing what most reviewers told them they shouldn't have done before. I dunno, it seems... Hypocritical at best ?
My take is, considering how much hatred there is towards AMD GPU products and how many "3 years later" reviews there are on those same products that end with "actually, these products were great!", you should look at reviews that announce the best cost per frame and buy the best ratio for the best tier you can afford.
Surprisingly, they end up up being "AMD" quite often.

My reference 7900xt runs cool, quiet and fast. And It looks great too.

 

[thisisaname]

AMD not making a "founders edition" ? Seems legit - Founders Ed are Nvidia's.
As for Reference designs, AMD didn't make them either : for the last decade or so, they were merely base specs models made by Sapphire (and some others sometimes), and many got blasted by reviewers (often for no other reason than "they are too basic").
So, you're blaming AMD for not doing what most reviewers told them they shouldn't have done before. I dunno, it seems... Hypocritical at best ?
My take is, considering how much hatred there is towards AMD GPU products and how many "3 years later" reviews there are on those same products that end with "actually, these products were great!", you should look at reviews that announce the best cost per frame and buy the best ratio for the best tier you can afford.
Surprisingly, they end up up being "AMD" quite often.

3 years later they get a good review could that be down to it taking then 3 years to deliver a driver that does the card justice?

 

[JarredWaltonGPU]

AMD not making a "founders edition" ? Seems legit - Founders Ed are Nvidia's.
As for Reference designs, AMD didn't make them either : for the last decade or so, they were merely base specs models made by Sapphire (and some others sometimes), and many got blasted by reviewers (often for no other reason than "they are too basic").

You apparently don't know about a lot of AMD GPUs. During the past decade or so, AMD has had "Made By AMD" (MBA) reference cards for:

R9 290/290X
R9 Fury X
R9 Nano
RX 480
RX Vega 56
RX Vega 64
Radeon Vega VII
RX 5700
RX 5700 XT
RX 6700 XT
RX 6800
RX 6800 XT
RX 6900 XT
RX 7600
RX 7700 XT
RX 7800 XT
RX 7900 XT
RX 7900 XTX

So yeah, it has also skipped plenty of GPUs, but the halo parts have had a reference design for every generation going back to at least the 290X. (390/390X didn't get a reference design, but those were effectively just a refresh of the existing Hawaii architecture — same goes for RX 6950 XT.)

 

[GenericUser2001]

Who cares what she says, no stock where I live and prices are 25% higher than they should be based on RRP.

Well, I mean when a company rapidly sells everything they had stockpiled at or above MSRP, that usually counts as a really good launch. For the company at least. Obviously it would be nicer if they had even more stock to sell, but that would have required AMD predicting Nvidia's short supplying the markets months ago; AMD's industrial espionage team needs to step it up I guess.

 

[King_V]

If only they had somethinng that would even remotely compete with a 5080 or up. 4K gamers are tired off getting scammed by 2.5K or 4K USD cards and no other alternatives.

It begs the question of whether there's enough volume to bother with that segment.

They'd also then run into the same issue Nvidia does. Are the cards being bought for gaming, or for use in AI en-masse? And, wouldn't they be scalped just as badly?

 

[JarredWaltonGPU]

It begs the question of whether there's enough volume to bother with that segment.

They'd also then run into the same issue Nvidia does. Are the cards being bought for gaming, or for use in AI en-masse? And, wouldn't they be scalped just as badly?

For now, Nvidia still dominates in AI. Even if the compute were equivalent, the software side of things is not — not even close. It will take years to erode the CUDA advantage, short of some upheaval caused by quantum computing or similar. Big companies and governments are working on this, but looking at Google, Facebook, Broadcom, Apple, etc. just shows that it's going to take more time.

So toss out AI. Then we have the other software issues. DLSS is, simply, better than FSR. FSR4 is now doing what DLSS 2, maybe DLSS 3 did. That's probably good enough, but the number of DLSS 3/4 games is far higher than FSR 3.1/4 games. And there's still stuff like Ray Reconstruction. Anyway, if AMD could effectively match the 5080 and 5090 on performance, I think right now there would be plenty of uptake if the price were reasonable.

And therein lies the problem. Pricing will not be reasonable, not right now. Eight million GPUs (roughly) sold per quarter for gaming, and right now I bet we're seeing maybe 20% of that amount. AMD stockpiled for three, maybe four months... and still sold out almost immediately. The only respite is that it's not quite at the cryptomining shortages level, where miners would pay 2X to 3X MSRP, but it's definitely more demand than supply.

Even with inferior software and AI, if AMD had RX 9080 XT and RX 9090 XT available at $1000 and $1500, I think it would sell everything it produced. But does AMD want to even try? All indications are that it doesn't, not until perhaps next year, which might be too late.

 

[jlake3]

If only they had a reference board I could buy at MSRP...

The problem is that with Nvidia supposedly pivoting most of their production to AI, AMD doesn’t have enough supply to go around. A ‘Made by AMD’ edition isn’t going to bring down prices if they can’t build enough chips to fill demand, it’s just gonna be a lottery for the people with the fastest email alerts… or get eaten by scalper bots.

many got blasted by reviewers (often for no other reason than "they are too basic").
So, you're blaming AMD for not doing what most reviewers told them they shouldn't have done before. I dunno, it seems... Hypocritical at best ?

There have been AMD designs, as Jarred pointed out, but I remember them being criticized for a whole bunch of reasons. They were hot, they were loud, they were missing niceties that AIB models offered at very similar prices, they were hard to disassemble for cleaning, they had first-lot QC issues…

I actually liked the aesthetic of some of AMD’s designs, but I remember the general buying advice being that most people should get a custom card. I feel like the only reason people want one now is because they think they’ll be able to go on AMD’s website and just easily pick one up.

I'm kinda hoping the Arc B770, whenever that comes out, doesn't face the same scalping issues.

The B770 hasn’t even been confirmed to exist yet, and three months post-launch B580 supply/prices doesn’t seem to have meaningfully improved.

I’d love there to be a serious third player as much as the next person… but right now, it feels like the community is just projecting their hopes and dreams onto Intel. There’s no reason to believe they’re gonna drop a B770 that matches the 5080 while costing less while also being produced in such volume as to be unscalpable. It just won’t happen.

 

[JarredWaltonGPU]

The B770 hasn’t even been confirmed to exist yet, and three months post-launch B580 supply/prices doesn’t seem to have meaningfully improved.

I’d love there to be a serious third player as much as the next person… but right now, it feels like the community is just projecting their hopes and dreams onto Intel. There’s no reason to believe they’re gonna drop a B770 that matches the 5080 while costing less while also being produced in such volume as to be unscalpable. It just won’t happen.

Agreed, so this is mostly toward people wishing for B770...

Keep in mind that B580 barely beats the RTX 4060. Yes, it costs less... in theory. But not because it's an amazing GPU and warrants a higher price; Intel can't sell Arc GPUs at higher prices when there are concerns about drivers, features, software, etc. XeSS 1.3.1 looks good, maybe close to DLSS 2. XeSS 2 might look better, but it's only in a few games. It makes FSR3.1 support look amazing.

Based on my tests, to get an Arc B770 close to RTX 5080 performance, Intel would need to more than double the performance of the B580. At 4K ultra, the 5080 is currently 179% faster than the B580. And really, there's no reason to do B770 if it's not targeting higher resolutions with more VRAM. So, based on that, B770 would need:

56 Xe-cores
512-bit memory interface
(Alternatively: 384-bit with GDDR7)
About 43 billion transistors
Die size of about 600 sqmm
525W TGP

Again, that's to match Nvidia's RTX 5080 that uses a chip with a 256-bit memory interface, 45.6 billion transistors, and a 378 sqmm die with a 360W TGP. Intel still doesn't seem to be getting anywhere close to the same levels of performance per transistor or performance per square millimeter of die area as Nvidia, or even AMD.

Battlemage delivered a good improvement over Alchemist, and the original launch pricing made it look very attractive. Right now, B580 costs about $400, compared to RTX 4060 at $350. Yes, you get more VRAM, but at 1440p, in my testing, B580 is only 10% faster — and at 1080p it's a tie. And despite claims that it's a 1440p card, it's really more of a 1080p card, or 1440p in less demanding games that also work fine in the 4060's 8GB VRAM.

B770 with double the performance of the B580 would be nice. But it would probably also need to be closer to 3X the price. $750 for such a card still seems mostly viable, if it were out right now. In six months? Maybe it won't matter as much.