Live Updates: Apple Goes Back to Mac - New Air?

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"Tim Cook is talking about how well the Mac still doing. How it's growing faster than the PC and the rest of the industry. 600,000 registered Mac developers per month, with 30,000 new ones per month."

Funny how they mention that... and Android is doing the same in the mobile phone space. Hey Steve, how about that? So by Apple's own definition... Android is better than the iPhone.
 
10:30 - Wow, iMovie 11 will automate movie trailer making. Again, there is this theme of automated functionality. While there are a lot of options, there could be a lot of cookie cutter homemade trailers hitting YouTube.

So the software will watch your movie, and pick-out about 30-seconds worth of clips that illustrate certain key-points of your movie. Then the software will what, record its own voiceover? "In a world that time forgot..."

I really hate the abuse of the word automate in this day and age. Everything your computer does for you is automation to some extent. When you hit the power button, that automates sending a signal to the PSU to power on, which then indicates to your BIOS to start the boot-up sequence, which then searches your harddrive for the boot sector, which then launches your OS bootloader, which then blah blah blah.

I'm not there to watch the presentation, but I highly doubt it automates trailer production any more than it automates movie editing in general.
 
[citation][nom]The Greater Good[/nom]"Tim Cook is talking about how well the Mac still doing. How it's growing faster than the PC and the rest of the industry. 600,000 registered Mac developers per month, with 30,000 new ones per month."Funny how they mention that... and Android is doing the same in the mobile phone space. Hey Steve, how about that? So by Apple's own definition... Android is better than the iPhone.[/citation]

You must not have read the issues with the Android and it's "open" concept according to Jobs and MS (by implication since they jumped ship.)

Those who think Apple is too large must not be familiar with American capitalism. There have been some huge companies in the past like Ma Bell, that were so large that they were forced to break-up by the Feds. This is the only threat that Apple faces. Even those at MS applaud the Apple marketing model, and Wall Street is keeps increasing the share target price of Apple which is now around $450 a share. In the past Apple has targeted the home consumer and education, but now industry and the medical professions are beginning to implement Apple devices.

Granted, Apple is proprietary and does not bode well with those of us who like to DIY our computers, but at least they are an American firm. Apple is employing thousands of American's and have hundreds of jobs open on their site. They are also beginning a program where they will pull 2011 college grads into a 24-month training program and us them to run their stores. The beauty of this program is that they are not looking only at computer/engineering majors, but at anyone who loves technology and is willing to commit. Sure, they get a lot of their components from Asia, but they also employ a hell of a lot of American's, much like Dell and HP. Can the same be said for firms like Asus, Sony, and others whose CEO's are quick to trash the Apple marketing model?

Personally, I am just glad to see the tech sector as a whole coming back. The few shiny stars like Apple only emphasize that American technology is second to none.

 
"600 000 developers with 30,000 new ones per month"

I just learned in Stats today: "Don't extrapolate the graph beyond the given data!"
 
[citation][nom]The Greater Good[/nom]"Tim Cook is talking about how well the Mac still doing. How it's growing faster than the PC and the rest of the industry. 600,000 registered Mac developers per month, with 30,000 new ones per month."Funny how they mention that... and Android is doing the same in the mobile phone space. Hey Steve, how about that? So by Apple's own definition... Android is better than the iPhone.[/citation]

Hello troll! =) your comment has nothing to do with the Apple Media Event.
Maybe you can open a troll topic in Tom's forum where you can feed your trolls with other unrelated information.
 
So lets see, Automated software features in iLife. Making OSX more like iOS. And a "new" notebook with terrible hardware inside. Nothing to get excited about.
 
About the event, it's ok but nothing stunning.... I am not sure if I would like to purchase a new macbook air if I already have a macbook pro with better performing cpu and same battery life.
The only good thing I see is the weight advantage.

MacStore App might be a good way to bring more apps to the mac users and increase sales.

I might be waiting for the 2nd gen iPad, hopefully coming early spring 2011.

 
[citation][nom]smeker[/nom]Hello troll! =) your comment has nothing to do with the Apple Media Event. Maybe you can open a troll topic in Tom's forum where you can feed your trolls with other unrelated information.[/citation]

Would you kindly stop with the copypasta, take your fail and gtfo?
 
[citation][nom]TommySch[/nom]Would you kindly stop with the copypasta, take your fail and gtfo?[/citation]
I can say the same to you and your troll friend.
 
Another service pack announced? You have to pay for this one as well? Gotta love Apple milking their customers like that
 
The only problem with the App Store... How long before you can't install any programs to your Mac that aren't bought from the App Store? Yeah, there are development Macs (they still make Mac Pros?), but I wouldn't put it past Apple to restrict the iMacs and MacBooks in this way (as they already have all the iOS devices).

The concept of the App Store is good (downloadable, distributable, relocatable), but I don't trust it in the hands of Apple. I mean, you still can't get songs to your iPod unless you use iTunes, right?
 
[citation][nom]stm1185[/nom]So lets see, Automated software features in iLife. Making OSX more like iOS. And a "new" notebook with terrible hardware inside. Nothing to get excited about.[/citation]

Their business model is to take outdated PC hardware and claim its magically cutting edge because it has a unibody frame. Everyone knows that brushed aluminum raise the price of a product by over 9000%.

A world where Apple has too much market share would look like the current corporate PC park. Millions upon millions of P4 with 512MB of RAM with no hope of being phased out. Why would anyone need to push innovation? it just works!
 
The only thing missing in the MB Air is a UMTS module.
An ultra portable should really have internet anywhere without having to plug a USB modem into the only available USB port.

Otherwise it's pretty awesome.
 
so the macbook air ia an iPad minus touch plus keyboard...... that just scream dont buy me
 
[citation][nom]ashburner[/nom]What is this 2.5 year old Core 2 Duo processor?[/citation]

If they used core i3s or core i5s they would have to use intel graphics. At least for gaming the core2duo/320m is better than a corei5/intel graphics solution.
 
[citation][nom]parellel[/nom]Another service pack announced? You have to pay for this one as well? Gotta love Apple milking their customers like that[/citation]

From what part of your anatomy did you pull that Apple is charging for a service pack? They never have, and nothing of the sort is stated in the article above.
 
[citation][nom]parellel[/nom]Another service pack announced? You have to pay for this one as well? Gotta love Apple milking their customers like that[/citation]

Has Microsoft ever added features in a service pack?
Unlike Microsoft, Apple adds features regularly and doesn't wait till their old OS is horribly outdated. (It took 5years before XP was replaced with something new.)
 
Wow, I just checked out the macbook air specs on Apple's site, and the processor in this new one is actually SLOWER than the one in the previous model. Higher-end model of the old one used 2.26 GHz C2D. New on is 1.86 GHz.

Wow Apple, just wow 🙁
 
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