If someone GAVE me $10,000 to spend on just a system unit, I might just snatch the shift case and pimp it up with all the customization available.
But for 99.99% of DIY'ers, heck, even the "elites" and "enthusiasts",. Seriously, its just boggles me when they say its aimed for the DIY'ers - it doesn't even compute. $500 for the stock case, $750 for a fancy paintjob and 75 bucks for remote lighting,.. just NO.
I could do the painting myself (albeit at a lower quality), customize it to my heart's desire, save several $100s in doing so and spend it on something else,.. and here's the things,. be proud about to say "all DIY".