The motherboard rotated 90 degrees,
here is a direct link to its web site. I don't have the windowed model as it would be on wrong side anyway and its quieter without it.
The black things at the base are 3 x 180mm air penetrator fans (the bottom of the case is elevated by 1 inch to allow intakes for the fans - there is a strip of aluminium that wraps around entire case and between it and the case bottom is a 1 inch gap to allow air to be sucked in) which cool all the parts above them, so 1 fan blows at CPU, 1 fan is directly under the GPU and 1 is under the hdd cages, and as you can see from video, they concentrate the flow pretty well.
[video="https://www.youtube.com/watch?v=8m8fC809TK0"][/video]
advantages? well, I can put case right up against a wall and not have to worry about the airflow. It made my room cooler last summer as with my last PC I used to get hot air bouncing off the wall behind PC and roasting me. It uses positive air flow to blow all the dust and heat out of case,
[video="https://www.youtube.com/watch?v=sh6F2eccMec"][/video]
so i don't clean it very often - just open it up, take out the filters on the intake fans, close case again. Last time I did any more than that was when I installed the GTX 980 last December. I have to clean it soon I guess.
I don't know if its better, i just always wanted case since i saw it a few years ago. It was 5 years old when i chose it for my PC, newer cases have more ssd slots (though I could have 7 in case so that is probably enough). I just think hot air rises so why not blow it all out top - makes it easier to get it out of room then too.