I have hard time to decide to buy this one or Asus GTX 1070 Strix. Any thoughts? Both have custom PCBs and lights I like. Both look great and will run better/faster/cooler/cheaper than the reference design.
I cannot understand why they did not go with the cooler where the middle fan spins in the opposite direction. If they have this cooler on the last generation 980Ti Extreme, why not carry it over to the new generation cards where it can be a more efficient cooler?