I don't like this at all. Cat5 is unshielded and susceptible to external interference. HDMI and Displayport are both shielded cables. The article doesn't specify what connector will be used, but if they use the RJ45 connector, that's a lot less robust than HDMI or Displayport. How many times have you broken the locking tab off an RJ45 connector? Happens all the time. Also going to only 8 wires in a Cat5 cable, that's not enough to carry video and audio channels on their own dedicated wires, so they must be using some kind of network protocol to encode all the data. You know the MPAA had a say in this, so this encoded data is also encrypted I'm willing to bet. Say good-bye to all your low cost splitters, breakout boxes, and accessories. This is going to make home A/V very complicated and very expensive for the consumer. Two thumbs down!!