Lol, what is the problem with a rewards program wifiburger? I'd rather them have one than not. What does Sony or Microsoft have? Their Playstation Plus and Live Gold? But I refuse to pay for an "online" connection that I can get for free with PC. Yes, they "give" you games, but these are never truly yours you own. Nintendo's reward programs give you something for what you are buying anyways.
I say kudos to Nintendo, I was in your Nintendo club before and I'll be joining this one as well.