The_chem, I have no problem differentiating, the only people that say there is a problem are people who already know the difference - I have yet to hear of anyone who bought the wrong product any different than the same brainless morons that took iPads back to Fry's because it wouldn't install Microsoft Office.
So the real problem you say is how they handled their message? For a start I never buy anything based on the sellers message, I research, study, understand and then buy. It's not my fault that the world is full of mindless people with huge wallets bursting with cash that are cramming it into the hands of whatever company makes something shiny and new but ultimately useless. If you are smart enough to know the difference you will know not to buy the wrong thing for your needs, if you aren't then you won't be informed enough to care about who has the most apps or if it takes 1 extra click to switch the thing off.
Surface RT for example is a bust for me, right from the get go, for one reason only - no XBMC app - I have a webserver for all my content at home, *real* unlimited data on the phone for tethering so all my movies, TV and music on the go. I could get XBMC on iPad and Android but then other things I want disappear too, so it has to be a Surface Pro 2 and i'll be able to play some of my Steam games on it too. Xmas present to myself and will keep using the netbook till then, sell the netbook and consolidate - 1 device for work and play on the go.
Oh, and as far as Chrome OS goes on Chromebooks, the Surface RT outsold it 5 to 1 in less than half the time - if RT is such a failure, what does that make Chromebooks? Maybe they would have sold more if they were able to run Android apps, because any hardware cost is justifiable against a stable of useful software to run on it. That's why Windows 8 will eventually succeed, the moaning about the Start Menu will fade and you will be left with a touch friendly OS that can still run 6.5 million Windows programs and games from a back catalogue going back decades.