But with Windows Mobile, you can pretty much download any Apple iOS application if you have the know how. There is a site that converts popular Apple iOS applications into Windows UWP applications. Since it's not technically legal you can't get them on the store, but you do have that option now thanks to Microsoft's converters. If the application developers wanted Windows Mobile users money, they would have taken the couple minutes to convert it themselves. Things like Fallout Shelter and Pokemon Go are playable on Windows Mobile as a result. However, these are coming soon to Windows Mobile anyway. Steam is also now on Windows Mobile.
In the grand scheme of things, it may be better that Microsoft is getting rid of their smart phone hardware arm. They have the Nokia Patents that allows them to get something like 15% of every smart phone sale. It also alienates any hardware partners they have to use Windows Mobile since they would be competing against Microsoft. Windows 10 Mobile has had more hardware partners than Windows Phone 8. There is also the fear that Microsoft is going to a closed platform similar to Apple. Spinning off some of their hardware should alleviate some of those fears.