crom
Distinguished
The competitive environment has changed significantly since Microsoft released their first phone OS. You either have the bundled approach like Apple, or the free OS with revenue generated inside of it (Android.) From a manufacturer's point of view, the real competition is Google's Android. If I'm going to make a phone, why should I pay a licensing fee for a phone OS when I can get it for free and pull a similar return with the product I'm going to sell? The Windows phone either has to become more established or Microsoft should find a manufacturing partner and build it themselves.