Microsoft Uses Old Spice Man for Win Phone 7 Ads

[kelemvor4]

Maybe they're trying to say winmo 7 stinks and requires the use of old spice?

 

[badaxe2]

Isn't it messed up how a PC software company's best marketing is reserved for its game console???

 

[MeanSquare]

I'm not surprised. Microsoft has an advertising history of seeming to say "Hey look, that works. Let's do that."

 

[-Fran-]

http://www.youtube.com/watch?v=2Q2OlqsknXI

Po-po-po-po-power!

Cheers!

 

[Guest]

Does that mean that the average Windows user is more inclined to buy something if there's a muscular guy ripping his shirt off in the commercial? Obviously, real men use Linux, but have Windows users sunk to Apple's level of femininity?

 

[nottheking]

I could see that this might miss the point... Namely, just WHAT is he trying to advertise? (other than himself, that is) I mean, EVEN if he'd held a phone in his hands just ONCE, I'm pretty sure most people would put it together, along with the word "Window." As it is, I think this might be a (failed) attempt at subliminal messaging.

This reminds me a bit of an ad from two years ago, back when Jerry Seinfeld appeared in an ad with Bill Gates. At least there, they do make it clear it's about Microsoft, and end with a Windows logo.

Perhaps this ad clip cuts off the end; if it ended similarly, showing a logo, or some other fixed screen to denote that it was about Windows 7, I could see this working.

 

[gmarsack]

Swan dive!

 

[gmarsack]

Windows Phone 7 is DIAMONDS!

 

[Guest]

Marketing doesn't have to, and often is best when it doesn't, follow what makes sense to us armchair marketing consultants. As well, it's an Aussie commercial, so perhaps overly mentioning one's product is one of those marketing nuances we yanks don't understand might be a bad thing with other cultures. Finally, "low budget" look is a specific look big productions sometimes go for in commercials (I'm convinced that trend started with the Snapple ads in the mid to late 90's). The fact that he leaves the obvious fake background scene to the immediate left and we instantly hear him splash into the water implies they were deliberately going for the "low budget" look. In short, unless you are invloved in major marketing, you won't know why certain commercials look ridiculous to us, but still bring in more sales than commercial we armchair marketers think would be better.

 

[touchdowntexas13]

idk about this, but the old spice commercials were definitely a success. Since the commercials first started, I have had a hard time finding old spice on the shelves at the store, and i have been using old spice for a long time!

 

[thedokok]

I'm from Australia and have never heard of, or seen this guy before. Not sure why they would use him here.

 

[victomofreality]

That was horrible... same character as the old spice commercials but without the writing to back it up!

 

[spentshells]

microsoft needs some old spice cause this add stinks

 

[eddieroolz]

Haven't seen any WP7 advertisement here in Canada. At least air it a few times, Microsoft!

 

[TheKurrgan]

Fail.

 

[eyemaster]

Is this going to be another flop like teh Seinfeld comercials? Comon MS, stop being so coward about your products!

 

[phexac]

How are you supposed to know this is a windows 7 phone commercial? He says the word "window" once. Makes me wana buy old spice tho...

Seriously, if anyone could fuck up an old spice man commercial, it's MS marketing department

 

[v1ze]

The guy should be riding a chic moped on the beach for the iPhone then come blazing out of the ocean on a flaming black stallion for the win7 phone.

That would add some awesome into that commercial.