The author said: "The "TDP to 105W" option increases the power limit of the Ryzen 5 9600X and Ryzen 7 9700X from 65W to 105W"
Let's remember that TDP isn't a limit but sort of a nominal, thermal-design-for power (heat) level. In today's modern chips, they have complex core frequency boosting behavior, with higher TDP's resulting in both higher sustained clocks and higher turbo clocks, whether multi-core (especially) or single/few-core.
Gamers Nexus and some others noticed that 9600X and 9700X weren't keeping as consistent turbo clocks in many demanding games as their Zen 4 counterparts, which makes sense since AMD misaligned them as [originally being] 65W SKU's competing with previous-gen 105W SKU's; it's become apparent by now that the efficiency gains aren't as strong as the marketing suggested, even if some performance tweaks like using the special Admin account / branch prediction optimization result in the tech media getting results much closer to AMD's own results. Don't get me wrong, it is an efficiency improvement (especially with the perf corrections), but I wouldn't call it "massive."