Maybe I'm being cynical here, but I think that OEMs are moving to Windows 8 (from 7) due to the lower licensing price to them, instead of any real benefit or demand on the User side.
Also, checking the site, it's fascinating to see that they're offering a flagship-level laptop with a Trinity processor! (GX60 1AC-021US)
I think it's actually a great idea, all things considered; it makes for a much more balanced build.