flawed study if they are trying to figure out impacts of multitaking.
how many of these people studied had ADD or ADHD, now those people can multi task up a storm.
how many of us listened to music at the same time as reading.
how much multi tasking is reading a book about one subject while watching tv. they should have told them they had to read one chapter by the commercial break, then switched to another subjects book and do the same, then quizzed them on all the chapters they read at the end of each day for 5 days and on the shows they were watching for a study that took whole year and then ask the students to come up with a viable report on what was working for them and what was not and ways to improve it on a strict budget of $300. much like a real life job.
some of the jobs i was most satisfied in and resulted in 3000% productivity increase for every one was a retail warehouse, you had to take customer calls, get price quotes and take customer orders, get price quotes, pick their product, return their surplus product and restock, return their credit, unload supply trucks, and branch transfers, load up branch transfer trucks, stock the warehouse and yard while unloading in confined space with a lack of equipment and space to put it all and keep all the brands and colors and styles organized. oh and i'd also have to be picking route orders for our delivery drivers that were going out that day which only took them 2-4 hours to deliver a semi load 4-6 deliverys consisting of 10-16 pallets of materials.
that was a construction supply company, if you couldn't multi-task and well, you couldn't handle it because you had to do a min of 3 things at all times due to the lack of 3 forklifts for 7 guys, if that forklift was sitting or running around empty the place turned into a nightmare. and somedays you had to unload 16 pallets of shingles from 50 trucks for 3 months straight while doing all the rest of this stuff.
the computer order system was bakery from back in the 1970's, there were no RF tracking guns or location system, no bar code readers.
we set regional sales records 3 years in a row my final year our branch beat out even the hurricane belt for the national sales leader with our top salesman making 3 million for 1st place and 1 million for 3rd place by the other, they are commission based. and we were able to fill 70-90 orders a day on a consistent basis ( we'd lose 20 orders if we ran out of a particular color ) and we had the best manager in the nation able to guess which brand and color was going to be in style the next season and order almost enough 6-9 months ahead of time.
i was the least productive as far as completing orders per day, i kept the place organized, clean and handled 90% of the will calls and customer returns and handled the city desk 30% of the time and was one of 2 guys who knew where EVERYTHING was and how much we had and what production series it was as you couldn't mix product 3 months apart with out color mismatching despite it being the same product and could tell every one else where to find what they were looking for on over 1000+ products for everything on the outside of any house.
by doing that i made it easy or simple for every one else to get what they needed and get out FAST, while it was not always mcdonalds drive thru fast that was my goal and i achieved it enough for 3 years to turn around a highly negatively rated branch to a very highly recommended branch. it took 2&1/2 years for me to work 3 guys to quit who sat on the forklifts all day talking to their wives or fighting kids while doing nothing or absolute minimum in the busiest parts of the day.
oh and try doing that while one of the most worthless guys is busy sabotaging your productivity giving you all his priority & hard work with no equipment to get it done with and every one else yelling at you because it's not done and they need it right now!
most people cracked, i ate that up and got stuff done even if it was still a few minutes later then when it was supposed to be done by and most of your order weighed round 40-70 pounds a piece.
i owe alot of the time management and multi taking ability and organization to RTS video games like starcraft, total annihilation, MOO, command and conquers, star wars galactic battlegrounds, rise of nations, company of hero's.
nothing that is simulated will push you nearly 1/2 as much as a real life job in a high demand fast paced environment.