What is mainly needed is for google to move away from AI answers and summaries, and move towards AI based counter-AI features. One of the biggest issues with google, is the SEO abuse where an increasing number of results are simply malicious results where it is gradually becoming like finding a needle in a haystack to find proper results. AI such as Grok does a decent job at filtering out that stuff, but for most searches, a chat interface is not desirable, and it is not efficient when you are looking for a website and not an AI summary.
What I want is for Google to develop an AI that is good enough to return the site to how it was in the past before the flood of malicious sites designed to ruin the ability of search engines to deliver accurate results.
AI chat bots have their uses, for example, they are good at piecing together and interpreting tons of arbitrary information, thus you can use them for tasks such as finding a TV or anime series where you don't remember the name of the show or character names, and only remember bits and pieces of some episodes. The AI will be able to search the web and parse forum posts and other content and effectively figure out the show you are talking about with only vague details, while a regular search engine will not yield any usable results.