The original Winchester hard drive design is from the early 70's. Despite many "revolutionary" storage techniques that have been demoed over the years, nothing has ever come of any of them and the good old platter drives are still ubiquitous today with no end in sight. Flash memory has its roots from the early 80's. It took until the last decade for them to become viable mass storage devices, and they still aren't practical for truly mass storage which is why platter drives are still a thing. In the enterprise,
tape is still commonly used for archival storage. When it comes to critical data storage, trust is everything, and the tape medium has proved itself.
If this new storage technique takes 30-40 years to become commercially viable, there's a good change I won't even be alive to see it, so I am not at all excited about this technology at this incredibly early stage of development.